Our Team
W. Emerson Brantley III, BA, MCL, CME
With an extensive 32-year career in marketing, sales and business funding expertise and over 7500 direct marketing campaigns, Emerson Brantley uses compelling copywriting and direct marketing expertise to pull as much as 11% front-end response results from cold lists; conversion results as high as 74.1%; and up to $1952 per lead (with a $49 entry point!) from his highly-profitable back-end marketing campaigns. Part of what makes Emerson Brantley unique is his perspective as a marketer: he spent 10 years in direct, face-to-face sales & sales management. Combined with serving on multiple boards of directors in the US and UK, Brantley brings clients an unparalleled understanding of the interrelationship of powerful sales & marketing and quantum business growth. He provides his clients with both direct marketing expertise and strategic business coaching, helping them achieve quantum growth. His results include 1495% annual growth; TWO Inc. 500 listings; successful merger, and three public offerings, including a €132,000,000 IPO).
Emerson Brantley is best-known as creator of the longest-running profitable lead-generating infomercial of all time -- the Cash Flow Generator" which he originated in 1993 for real estate guru Ron Legrand (Success Development International or SDI). Writing the lead-generating "special report" Emerson Brantley tested it using direct mail and groundbreaking early online marketing (almost a year before the World Wide Web!). He then developed into the first of four profitable national television infomercials. The results: SDI used it to build their customer list for ten years. In 2003 Russ Whitney's WIN acquired the Cash Flow Generator, continuing to use it virtually unchanged and generating millions of dollars more from this immensely-successful program.More recently, Emerson Brantley created national marketing to launch a young, relatively unknown entrepreneur who today is a national phenomenon. The campaign included hundreds of direct marketing and public relations campaigns, including writing a hardcover book, "Creating Success From The Inside Out" (Wiley, 2007) which reached #5 on the Wall Street Journal Bestseller List in June 2009. Google "Ephren Taylor" of City Capital Corporation. Just some of the results: Taylor spoke at the White House, 2008 Democratic National Convention, Wall Street Economic Summit and two HUD conferences. 20/20, FOXNews, MSNBC and hundreds of major media have featured this brilliant young man, and Emerson Brantley continues to quantum grow Taylor and City Capital's market dominance.
Direct marketing campaigns created and managed by Emerson Brantley have generated thousands of other profitable results, including highly-effective online direct marketing programs with up to 14% click-thru rates and conversion results as high as 41.55% - 67.8%; increased website traffic to 100,000+ visitors per day; explosive partner programs with over 3400 affiliates; 1792% increased opt-ins; 400% increases in catalog sales; and 298% customer database growth. Using direct response techniques, his PR campaigns have had 90% industry media pick up and created up to 3000 media events -- in a single weekend.
Emerson Brantley specializes in creating cost-effective, high results direct marketing that drives in more traffic, converts more prospects, and generates more dollars per customer for his clients, helping his clients achieve quantum growth and dominate their national markets.
So, what separates a Master Marketer from any other marketer, copywriter or business consultant? Hands-on experience from thousands of campaigns in every kind of industry, using every kind of media. There's just no comparison with creating and tracking over 7500 direct marketing campaigns, more than most marketers or copywriters experience in their entire career! Also, unlike most in marketing, Emerson Brantley has a unique understanding of the sales process: Ten years of his career was spent in direct, face-to-face sales, sales management and sales training. The world's largest Toyota Distributor, Southeast Toyota chose the Emerson Brantley video "walkaround" for sales training in 166 dealerships across five states, and Fortune 100 giant Fruehauf use his desktop sales film and other materials for twelve years; Emerson Brantley knows more about compelling copywriting and master marketing than most... but more important, he knows how to get direct sales results -- how to get people to make buying decisions using guerrilla marketing strategies. No wonder Emerson Brantley is considered one of the Top 50 Direct Marketing Copywriters -- based on his ability to get results.
Companies as diverse as seminar and training innovator SDI Wealth Institute and International Media Holdings; Fortune 100 industrial giant Fruehauf; transportation leader Emery Worldwide (receiving their national Special Recognition Award); Bronz-Glow international industrial coatings; Socially-Conscious City Capital Corporation; and America's oldest non-profit, American Forests; have all relied on the successful marketing strategies of Emerson Brantley and their results. He has also worked closely to develop national programs with the national office of Veterans of Foreign Wars, National Baseball Hall of Fame, Wright Brothers National Memorial at Kitty Hawk, and many others.
Emerson Brantley has written or co-authored several business books including the national bestseller "Creating Success From The Inside Out" (Wiley, 2007) and "21 Secrets of Real Estate Millionaires;" "The Maxims of Marketing," "Internet Profits Now;" "How It Gets Done;" and dozens of courses, manuals, sales pieces, manifesto-style special reports and guest feature articles.
Emerson Brantley received his Bachelor of Arts degree, magna cum laude, from Florida State University, and holds international professional listings in Who's Who of Business Leaders Worldwide and Certified Marketing Executives. He has served on many civic, business and non-profit boards, and is Past President of Sales & Marketing Executives.
Emerson Brantley
"Conventional wisdom is almost always wrong."
Rud P. Bergfeld, Business Funding
Scott Johnston, Member Benefits, Joint Ventures D.C. Hawk, IT & Web Design Management Fred Pollnitz, Art Direction, Web Design C. Charlotte Pollnitz, Search Engine Optimization & Keywords
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